EE has extended its partnership with UK esports organisation, EXCEL ESPORTS, following three years of successful collaboration.
The partnership will see the EE brand featured on the kit worn by EXCEL’s teams, and EE will continue to help teams train at their HQ by providing connectivity.
As well as this, EE is committed to becoming the UK’s number one network for gaming and has recently unveiled its gaming offering.
The new range includes Xbox, Nintendo and PlayStation bundles, access to the latest gaming products via interest free spreadable payments with Add to Plan, and a roll-out of in-store gaming bays in over 175 nationwide EE stores.
EE has laid out three key ambitions for its partnership with EXCEL which include inclusivity to include women in gaming, supporting gamers with their mental health, and elevating the gaming experience.
Pete Jeavons, Marketing Communications Director at EE comments: “The gaming community continues to go from strength to strength in the UK and with our partners at EXCEL, we are excited to use our technology and networks to deliver new initiatives, experiences and services that will benefit this community – both at elite and grassroots level.
“We want to become the number one network for gaming in the UK and we believe our work with EXCEL will be fundamental in achieving this goal.”