EE’s 5G subscriber base rose 10 per cent to 10.8 million customers according to BT’s full year results to March.
The rollout of standalone 5G across 50 major towns and cities, now reaches more than 40 per cent of the country
Low Churn
EE’s overall postpaid mobile base remained stable at 13.9 million subscribers, with customer retention holding firm. Mobile churn was just 1.0 per cent, one of the lowest rates in the industry, indicating strong satisfaction and loyalty among existing users. Average monthly revenue per postpaid customer held steady at £19.40.
EE also saw a sharp increase in its full-fibre broadband subscriber numbers. Over the past year, 3.2 million EE customers signed up for full-fibre services—an annual growth of 32 per cent.
This rise has been supported by BT Group’s wider push to upgrade UK infrastructure and by new customer premises equipment, such as WiFi 7-compatible routers, which enhance the in-home broadband experience.
Converged services
A key area of growth has been in converged services, where customers take both mobile and broadband products. These households now make up 24.6 per cent of EE’s total base, up from 22.9 per cent last year. This cross-service uptake supports greater customer stickiness and higher long-term value per household.
While handset sales were softer, contributing to a one cent dip in revenue across BT’s broader Consumer division, EE continued to perform well on customer satisfaction. Net Promoter Scores (NPS) improved across EE, BT and Plusnet for the first time in three years.
Overall, EE’s subscriber growth reflects a shift in consumer priorities toward high-performance mobile data, seamless broadband, and integrated services.
