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Saf Malik
November 11, 2020
The RNIB began retailing its first Emporia device on October 28
Emporia Telecom has announced it has struck a partnership with the Royal National Institute of Blind People (RNIB).
This partnership will see Emporia work with RNIB to introduce a range of mobile phones for customers with sight loss.
It’s the latest in a long list of partnerships for Emporia this year, since launching in the UK in January initially with Eurostar Global and Amazon.
Emporia has also partnered with Scotts & Co, Hearing Direct, Mobile Phones Direct, Laptops Direct and most recently Maplin.
The RNIB began retailing Emporia’s Comfort device from October 28 from £70, with the model specifically developed for RNIB.
The flip mobile phone features a clear 2.4-inch display screen, torch feature, contrast between key colours and background and large tactile buttons with defined pressure point and large text.
RNIB senior retail products manager Jennie Mather has also welcomed the partnership.
“Emporia is focused on creating products that are easy to use and accessible, which is perfect for blind and partially sighted people. It’s very exciting to be able to work closely with Emporia to further evolve its devices and really tailor features in its upcoming ‘talking phone’ specifically for people with sight loss.”
Insight and develop
Emporia sensory senior sales consultant Jacqui Mackinnon said: “Working with an organisation like RNIB on such a close level allows us to access insight and expertise that will enhance and develop our devices for those with sight loss.
Emporia UK and Ireland MD Chris Millington (pictured) added: “The reality of aging is that most of us will naturally experience dexterity issues by age 66+, and many of us will encounter presbyopia where their eyes will have a gradual loss of short distance focus, requiring reading glasses.
“But for blind and partially sighted people, an adapted device is key and critical to quality of life and communication. This is why we’re really excited to work with RNIB, so their members and audience benefit from our adapted devices; and even more so with the future products we have in the pipeline.”