Ex-Westcoast managing director Alex Tatham has been appointed as a board advisor to distributor EGE to help develop and implement the company’s growth strategy across devices, 3PL logistics, and value-added services.
Tatham will advise EGE on investment, processes, and sales and marketing strategy. nHe runs his own consultancy, 4 Tay Consulting, offering advisory services to clients such as software distributor QBS Software, marketing agency CI Group, AI software provider Designed to Talk, and mobile e-waste social enterprise Closing the Loop.
EGE Managing Director Peter Carnall said: “We are delighted to have Alex join our team.Just having access to such experience will help the Board and the whole EGE community. We have plans to expand with new products and services, and Alex will provide valuable advice and contacts across the UK and European channels.
He has an infectious personality and boundless enthusiasm alongside his expertise and will make a positive impact in many areas.”
Tatham commented: “I have known EGE as a customer, competitor, and supplier for many years. I was delighted when Peter invited me to help, and I was immediately impressed by the team’s professionalism and the hard work going on. The services they already provide to the mobile phone market can be applied to other areas of the technology market, with logistics facilities ready to support expansion. I look forward to helping and promoting their services across my own network.”
He also speaks on AI and is a regular contributor to channel conferences and industry publications.
Tatham qualified as a chartered accountant with EY and spent 30 years in the UK distribution channel with Ideal Hardware, Bell Microproducts, and Westcoast.