In the 3Q22, demand for traditional PCs such as desktops, laptops, and workstations had a sharp decline
Global PC shipments have seen another decline of 15 per cent in the third quarter of 2022, according to IDC.
This year-on-year (YoY) decline has been attributed to cooled demand and inconsistent supply, with worldwide shipments totalling 74.3 million units only.
According to IDC data, although shipment volumes remain well above pre-pandemic levels and promotional activity from companies like Apple and other competitors has helped mitigate the fall by a few weeks overall, consumer demand has remained subdued.
Apple has been able to avoid this decline among all other PC brands, as it has seen a growth of 40pc where it saw its shipments increase from 7,174 in 3Q21 to 10,060 shipments in 3Q22.
HP Inc looked like it had seen the steepest decline as its shipments shrunk by -27.8pc and reducing its shipment from 17,603 in 3Q21 to 12,706 in 3Q22, compared to Lenovo whose shipment dropped by 16.1pc, Dell who declined by 21.2pc, ASUS by 7.8pc, and other brands who overall shrunk 19.4pc.
Linn Huang, research vice president, Devices & Displays at IDC. “Shortages over the last several years have aggressively driven product mix shifts towards the premium end. This, coupled with cost increases of components and logistics, drove ASPs up five quarters in a row to $910 in 1Q22, the highest since 2004. However, with demand slowing, promotions in full swing, and orders being cut, the ASP climb was reversed in 2Q22. Another quarter of ASP declines indicates a market in retreat.”