The iPhone 14 Pro is set for the biggest price drop after the release of the ’15’ in less than a fortnight, says Envirofone.
As the release date of the iPhone 15 approaches, many will look to upgrade without hesitation to the newer model. Some will even opt to sell their devices to cover part of the expense of the iPhone 15.
Envirofone predicts the expected depreciation for iPhone models by analysing prices between now and October 2023 to determine the price drop ahead of the iPhone 15 release.
iPhone 14 Pro 128GB will see the biggest price drop
Model |
Now- 05/08 |
Oct 2023 Potential |
Potential Drop |
Potential Drop % |
Apple iPhone 14 Pro Max 128GB |
£745.00 |
£667.52 |
£77 |
-10% |
Apple iPhone 14 Pro 128GB |
£645.00 |
£543.16 |
£102 |
-16% |
Apple iPhone 14 Plus 128GB |
£525.00 |
£442.11 |
£83 |
-16% |
Apple iPhone 14 128GB |
£500.00 |
£477.78 |
£22 |
-4% |
The data reveals that most iPhone 14 models will see a significant drop following the launch of its successor. The Pro 128GB and Plus 128GB will see the highest drop at 16% with both model’s prices dropping by £102 and £83 respectively.
iPhone 13 could see a price drop of up to £86
Model |
Now- 05/08 |
Oct 2023 Potential |
Potential Drop |
Potential Drop % |
Apple iPhone 13 Pro Max 128GB |
£595.00 |
£519.95 |
£75 |
-13% |
Apple iPhone 13 Pro 128GB |
£520.00 |
£434.23 |
£86 |
-16% |
Apple iPhone 13 Mini 128GB |
£355.00 |
£320.65 |
£34 |
-10% |
Apple iPhone 13 128GB |
£410.00 |
£369.58 |
£40 |
-10% |
With the iPhone 13 being over two years old, it’s not surprising that it’s taking a price hit. The iPhone 13 is expected to see a price drop between £34-86 depending on the model once the iPhone 15 launches.
iPhone 12 models could drop up to £41
Model |
Now- 05/08 |
Oct 2023 Potential |
Potential Drop |
Potential Drop % |
Apple iPhone 12 Pro Max 128GB |
£385.00 |
£344.17 |
£41 |
-11% |
Apple iPhone 12 Pro 128GB |
£325.00 |
£300.93 |
£24 |
-7% |
Apple iPhone 12 Mini 64GB |
£195.00 |
£173.80 |
£21 |
-11% |
Apple iPhone 12 64GB |
£240.00 |
£213.91 |
£26 |
-11% |
The iPhone 12 sees similar patterns to the newer version with price drops across models analysed between seven to 11 per cent. Customers could see a potential price drop between £21-41 depending on the iPhone 12 model once the latest device is released.
Denise Timmis, Brand Manager at Envirofone comments: “The latest iPhone announcement and launch in September is big news for tech fans. However, it’s also a time when older iPhone models lose value as newer models usually come with new features and designs, which makes older models less desirable for consumers. Our findings reveal that your iPhone could depreciate up to 16 per cent within the first month of the iPhone 15 release. We recommend that if you’re thinking about trading in your older device ahead of the launch you should do this in August, a month before the release date”.