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JCB Phones appoints ex-Bullitt product management VP Peter Cunningham as chief strategy officer

Staff Reporter
January 6, 2025

Rugged device manufacturer JCB Phones has appointed Peter Cunningham as Chief Strategy Officer. Cunningham has held senior roles at organisations such as Bullitt Group, Canalys, and Panasonic.

In his new role, he will focus on enhancing JCB Phones’ product portfolio, generating new market opportunities, and developing partnerships for long-term growth.

“We are thrilled to welcome Pete to the JCB Phones leadership team,” said Roy Taylor, CEO of JCB Phones.

“His vision and strategic acumen align perfectly with our mission to deliver rugged, reliable communication solutions. Pete’s appointment reflects our commitment to innovation and our ambition to cement JCB Phones as a leader in the rugged mobile market. His expertise in hardware and software product management, combined with a deep understanding of market dynamics, will be instrumental in driving JCB Phones’ strategic initiatives and expanding its footprint in the rugged mobile device sector.”

Taylor: Pete’s appointment reflects our commitment to innovation

Cunningham (main pic) added:

“I am excited to join JCB Phones and contribute to its ongoing success. The company’s dedication to quality and innovation resonates with me, and I look forward to working with the team to deliver exceptional products and solutions.”

As Vice President of Product Management at the now-defunct Bullitt Group, he led a team of product managers, testers, and engineers. Bullitt produced rugged smartphones under brands like CAT, Land Rover, and Motorola, ceased operations a year ago after losses of £17.5 million

JCB Phones’ lineup includes the compact JCB Tradesman, JCB Toughphone, and JCB Toughphone Max,for extreme environments.

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