Likewize’s existing investor, Genstar Capital, has become the majority shareholder in the company for an undisclosed amount, following its initial investment in March of last year.
Management and Brightstar Capital Partners (“Brightstar”) will remain minority investors in Likewize. Leadership is not expected to change.
Genstar President and Managing Partner Ryan Clark (main pic R) said, “We are thrilled to expand our partnership with Rod and the Likewize team, as well as Brightstar. This enhanced commitment to Likewize comes at a pivotal moment, providing the support and capital for Likewize to continue delivering exceptional customer value and achieve its full growth potential.”
Likewize, based in the USA, processes over 250 million device issues annually, ranging from warranty and repairs to upgrades and technical support.
Rod Millar, (mao pic l) CEO of Likewize, commented, “Over the last five years, we’ve transformed into a global leader in tech protection and support. Genstar’s increased investment underscores their confidence in our vision and potential. With this deeper partnership, we can continue to push the boundaries of innovation and ensure our platform remains the industry leader. We are excited to expand our capabilities and feel well-positioned to capitalize on the vast market opportunities in the rapidly growing tech protection and support sectors.”
Since Genstar’s initial investment, Likewize has increased its core business by more than a third
Andrew Weinberg, Founder and CEO of Brightstar, added, “The increased strategic investment from Genstar will allow Likewize to focus on accelerating the adoption of value-added solutions such as AI-driven claims handling and expanded premium tech support, ensuring it maintains its reputation for the industry’s best customer experience, commercials, and technology.”