Significant investment to fund advertising campaigns and moves into new business channels, driving a tenfold increase in turnover
Original device manufacturer (ODM) MOJO Maker says it expects a tenfold increase in turnover, to £40 million, by 2015.
The Staffordshire-based company launched in May last year and posted turnover of £3.6 million as part of its latest financial results in March.
The company sells its products directly through its website and Tesco in the UK and Ireland, and says it is now in discussions with a number of new operators, retailers and MVNOs to stock its products in the coming months.
Managing director Caroline Preston said the company has also received a substantial investment fund to promote the business, increase awareness through advertising and move into new business channels.
It has already begun its first TV advertising campaign on Irish Channel 3e and UK channel E4, promoting its Chat (pictured), SNapps, Lite and Reem handsets in the UK and Ireland. The campaign runs for six weeks.
There are plans to launch advertising campaigns in France, Spain and Germany in the coming months as well.
Six more devices, including three Android-based handsets and its first tablet product, the Surfpad, will launch later this year, bringing its portfolio to 10.
Preston said: “The investment is substantial enough to allow us to increase channels, invest in consumer marketing campaigns as well as build on the core infrastructure we have at an accelerating rate.
“This will allow us to introduce six new products this year to grow our portfolio to 10 pieces, as well as being able to work within up to six new channels. We’re in discussions with a number of operators, MVNOs and retailers as we attempt to do that.
“Our turnover last year was £3.6 million and within the next three years we can reach anywhere between £25 million and £40 million, ultimately being driven by the investment being made in the company, of which we are seeing the benefit already.”
