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News - Paul Lipscombe
September 12, 2018
HMD Global report gets to grips with what decision makers want from their devices
HMD Global general manager of enterprise business Andrej Sonkin has said that Nokia-branded smartphones provide “the best Android choice there is” for business customers.
The claim follows the publication of a survey by HMD Global that found 95 per cent of businesses in Western Europe believe regular and fast security updates are important to their business.
The brand licensee surveyed a combined 500 “purchase decision- makers” from France, Germany, Spain, Italy and the UK split evenly.
In terms of company size, 229 responses were from companies with 51 to 250 employees, 118 were from companies with 251 to 500 and the remaining 118 were from companies of more than 500 employees.
Speaking to Mobile News, Sonkin said: “Security is clearly coming as the number one requirement from businesses, especially in the case that there are vulnerabilities discovered.
“Having the promise of quick and regular patches available is key because in many of these companies the smartphone is driven by the IT department and they need to make sure that everything they do is secure.”
Affordability
The survey also revealed that the choice and the cost of the devices are also important to enterprises.
In both cases, more than 90 per cent of decision makers said affordability and choice were of importance to varying degrees.
Sonkin said that, thanks to the commitment to the Android One that HMD Global has made and the availability of Android Enterprise on certain Nokia devices, HMD brings the best Android solution to the concerns raised in the survey.
He said: “Android One promises 36 months of security patches from the moment of device sale as well as two years of Android OS updates which we can provide alongside the Android Enterprise benefits.
“This combination is now answering the need for enterprises to have an always up-to-date security promise and capabilities meaning the device only gets better during its life cycle.
“Companies now are realising that the combination of Android One and Android Enterprise is the best there is when it comes to Android choice from all the points and perspectives that were highlighted in the survey.”
