Now Birmingham gets the EE Experience

Staff Reporter

November 26, 2024

EE has opened its latest Experience in Birmingham as part of a £6 million investment in brick-and-mortar retail this year.

EE has now opened 30 experience-led stores. EE has been expanding its Experience Stores with recent openings in the Metrocentre in Gateshead and the Bluewater Shopping Centre. Since the launch of its flagship EE Studio in June last year.

The Bullring Experience store key features include: Welcome Zone, Gaming Zone, Basecamp hub for advice, and Tech Live, a hands-on area to test devices and get personalised recommendations.

The stores are designed to provide a comprehensive and interactive experience, allowing customers to explore and understand the benefits of modern connectivity in various aspects of daily life.

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