O2 has launched a new service that provides their customers with more flexibility around their contract.
The operator has launched Switch Up, to allow its customers to swap their phones whenever they wish to at no extra cost.
This will enable new and existing O2 customers to swap their phone at any point during their contract, with no cap on how many times.
O2’s latest Switch Up add on will be automatically included with Plus Plans at no extra cost, or can be added as a bolt on to new custom plans for £3.99 a month.
O2 has also confirmed that customers don’t need to pay off their existing contract ahead of switching devices.
“We’re ripping up the rule book and giving our customers even more freedom and flexibility so that they’re in control,” said Virgin Media O2 chief commercial officer Gareth Turpin.
“O2 Switch Up gives our customers the power to decide what phone they have and when they have it, all on their terms and with the peace of mind that their previous phone won’t go to waste.”
This offering is not the first of its kind, with MVNO Sky Mobile offering a similar swap-out service for its customers.