Bluechipworld adds former EE and Carphone manager Bain to team
Experienced buying manager joins as accessories manufacturer continues recruitment drive
Manufacturers
July 13, 2016
Four week push aims to inform people of how different functions on the device can be used to juggle their personal and business lives
Samsung UK has launched a marketing campaign for the Galaxy TabPro S, its 2-in-1 Windows tablet/PC.
The four week campaign, created by Cheil UK. is being rolled out across television, digital, print, social media and PR activations.
It highlights the key features of the TabPro S, following a number of people to see how they use it to juggle their personal and business lives.
The marketing push began with a 30 second television advert that debuted on July 1. It tells the story of food blogger Jack Monroe and following them on a typical day to reveal how they capture inspiration and ideas for recipes, as well as recording vlogs.
Fresh and innovative
Samsung Electronics UK and Ireland chief marketing officer Russell Taylor said: “The TabPro S campaign is fresh, innovative and authentic and the TVC showcases how people really use the product rather than focussing on specifications and specific features.
“Following on from the successful Galaxy S7 launch earlier in the year, we continue to focus on the role technology can play in people’s lives.”