Sim Local starts eSIM kiosk trial for long haul Heathrow passengers

Sim Local, the eSIM and travel SIM provider, has installed eSIM kiosks for outbound long-haul passengers at Heathrow.

Travellers select a destination and a data plan and receive a QR code with instructions to scan the code for connectivity at their destination.

This trial of self-service kiosks is located across each of Heathrow’s four terminals (T2, T3, T4, and T5), targeting routes to the Far East, the Americas, and the Middle East. Sim Local has also recently launched a new kiosk at Stansted Airport.

Sim Local representatives will also be available to help travellers obtain eSIMs from the kiosks. The trial with Heathrow sees Sim Local kiosks positioned at key outbound long-haul gates targeting corridors to the Far East, the Americas, and the Middle East.

Ian Rankin, Chief Commercial Officer at Sim Local, said: “This trial enables us to take our strategy to the next level, targeting key outbound long-haul travel markets from Heathrow. Should the trial be successful, we hope to deploy many more kiosk locations across Heathrow and other key UK airports.”]

Sim Local operates in 10 retail stores across the UK and a network of 25 eSIM and eSIM vending machines, as well as 100 affiliate touchpoints in UK airports with retailers including WH Smith.

“As uptake of eSIMs continues to grow and more people become switched on to their simplicity and cost-effectiveness, this trial marks the next step in our expansion as we bring this game-changing connectivity solution to more travelers than ever before.”

As well as its UK network, Sim Local operates six retail stores across Europe, numerous vending machines, and hundreds of affiliate touchpoints in Europe and the USA through WHS International, InMotion, and other partners.

Heathrow accounts for around 30 percent of the total UK airport traffic per year, carrying more than 85 million passengers annually. The travel eSIM market is projected to reach over 80 per cent growth by 2028