Distributor aiming to raise the attach rate of Dell printers to PC or server systems sales
Tech Data is now offering the full range of Dell printers to resellers in the UK and Ireland.
A number of printers, from A4 devices such as the C2665dnf smart multifunction colour laser to the high-end A3 models such as the 7130cdn with its 2,100 paper input capacity and monthly duty cycle of up to 150,000 pages, are now available from the distributor.
Tech Data UK became a Dell distributor in May when the pan-European agreement between the two companies was extended. The latest extension adds to printers already supplied by Tech Data from HP, Epson, Canon, Xerox, Lexmark, Fujitsu (scanners) and Dymo.
It added the availability of the products means that resellers can now come to it for all of their Dell needs – for PC’s, notebooks and printers. In addition, Tech Data can also offer Dell ProSupport services to them.
Tech Data director of product marketing Mark Glasspool (pictured) said: “Dell is a really strong brand name in both the business market and it has an excellent line-up of devices for every conceivable use in the office.
“We see considerable potential to grow sales amongst buyers of Dell PCs and servers and the wider market too. Dell’s own informal research shows that most customers who buy Dell PC or server systems don‘t purchase Dell printers, so there is a significant opportunity to drive that ratio upwards.”
