Virgin Media O2’s recent research revealed that 57 pc of concert lovers felt charge
anxiety, as they feared their phone battery running out at a show.
The study highlighted that gig-goers spend an average of 14 minutes of each concert they
attend capturing content on their phone.
Around 45 pc of Brits wouldn’t choose to go to a concert as they couldn’t take photos or
videos, as the study recorded that 76pc of people take photos and videos every time they
attend a concert.
Additionally, 18pc worry about not being able to capture content if their mobile battery runs
out during a performance, with 33pc of 18–24-year-olds claiming they suffer this every
time they’re at a gig.
The research also revealed that 59 pc of 18-24 year-olds have taken their tablets or iPad
as backup to record a gig.
Jayd Williams, Head of Music Partnerships & Sponsorship, O2 Academy at Virgin Media
O2, said: “It’s clear that music fans want to be able to capture the moment when they’re at
a music event without fear of their phone running flat.
“Since the rise of social media, sharing photos and videos of events has become the norm,
with gig-goers wanting to show off their experience and what artists they’ve seen.
“Whether it’s for the likes or the personal memories – so they can re-watch and relive the
moment – it seems that we now live in an age of ‘did you even go if you didn’t take a
photo?”
