Virgin Media O2 has boosted its list of data-free services for its customers as the operator aims to help consumers struggling with rising costs.
It sees Virgin Media O2 allowing its customers to access a number of websites – including fuel poverty, debt and financial support organisations – at no extra cost.
These websites include the National Debtline, Business Debtline, Turn2us, Debt Advice Foundation and National Energy Action.
It expands the already data-free websites available to customers, notably Citizens Advice, Money Advice Service and Step Change.
Research from Virgin Media O2 has recently revealed that that two-thirds (64 per cent) of low-income households say they are worried about running out of data in the last three months. Half (50 per cent) of those said they wouldn’t be able to buy additional data if needed.
“We are committed to supporting all our customers and the communities we serve through the cost-of-living crisis,” said Virgin Media O2 chief commercial officer Gareth Turpin.
“Through further expanding our zero-rated list, we’re making sure all of our customers can easily access help and advice at a time when they may need it most.”
By 2025 Virgin Media O2 is also aiming to support communities across the UK in connecting one million digitally excluded people.
Meanwhile the operator remains the only major telco to not reintroduce roaming charges in the European Union.