Vodafone Business has announced former rugby player Jason Robinson OBE as its new ambassador.
Robinson will help the company raise awareness of its partnership with the Rugby League World Cup 2021 as official technology partner and support grassroots rugby in the UK.
He retired from rugby in 2010 and has founded many small businesses which help children get into sport, and the partnership will encourage players of all ages, abilities and backgrounds to get involved in rugby.
This includes the expansion of initiatives like The Rugby Hub which helps grassroots rugby clubs grow as businesses through free learning tools that will help clubs develop their digital capabilities.
Robinson said: “Partnering with brands and businesses that share the same values as I do is so important to me.
“I know first-hand how important grassroots clubs are to the future of the game, and I’m looking forward to being able to support them through this partnership.”
Vodafone’s UK Business director Nick Gliddon added:“As a brand we champion diversity and inclusion, so we are hugely excited to be working with an ambassador who has shared values.
“Together with Jason, we are looking forward to bringing our Rugby League World Cup partnership to life and help to support grassroots clubs.”
