Vodafone chief commercial officer Max Taylor promoted to UK CEO

Vodafone chief commercial officer Max Taylor is now  CEO  replacing Ahmed Essam who now becomes Executive Chairman Vodafone Germany and CEO European Markets.

As chief commercial officer he was responsible for the commercial performance of the Consumer division including sales and marketing, digital, brand, customer experience and commercial operations.

Taylor has 25 years experience in telecms, He joined Vodafone in 2019 from EE where he had spent nine years, culminating as managing director of commercial and marketing for three years

A Vodafone statement said:

A Vodafone statement said: “Max brings a wealth of experience to his new role. Under his leadership as Chief Commercial Officer, Vodafone UK has continued to grow its customer base, revenue, and margins, surpassing our competitors across various commercial metrics, with a strong focus on customer experience”. h

CCS Insght analyst Kester Mann commented

“Max Taylor will take on one of the biggest roles in UK telecoms at a time of huge significance as Vodafone seeks regulatory clearance for its blockbuster merger with Three. Should the deal be approved, Mr Taylor will head up the UK’s largest mobile provider with a combined 28 million customers – a position of huge influence. The appointment is recognition of Mr Taylor’s strong commercial and marketing expertise. If he is to eventually lead a combined Vodafone and Three, he will need to lean on all his experience to bring the two brands together, develop new commercial propositions and bring fresh competition to BT.”

Essam will take on responsibility for Vodafone markets across Europe, including the UK, Albania, Czech Republic, Greece, Ireland, Portugal, Romania and Turkey as well  as being  Executive Chairman Vodafone Germany. He joined Vodafone in 1999 and has held a number of roles including CEO Other Europe, Chief Commercial Operations and Strategy Officer.