Vodafone eyes up MVNO growth following Digitalk partnership

Digitalk will play a key role in Vodafone’s MVNO strategy, says the operator

Vodafone UK has chosen Digitalk’s mobile service platform to help the operator support its growth in the MVNO sector.

Digitalk is a global mobile virtual network enabler (MVNE) provider that offers cloud-based real-time communications platforms.

As part of the agreement, Digitalk will support Vodafone’s MVNO partners through the use of its mobile cloud platform.

This will help allow Vodafone to offer services including payment, customer promotions and lifecycle campaigns.

According to Vodafone UK strategy and wholesale director Vishal Dixit, Digitalk will play a crucial role in its MVNO growth.

“We chose Digitalk for its reliable platform and the services they provide, including their mobile cloud system.

“The Digitalk service will play an important role in our continued growth in the MVNO sector, as we bring on new partners and provide increasingly sophisticated digital experiences for their customers.”

Digitalk CEO Justin Norris added: “Our Mobile Cloud services and our continued investment in the service will help Vodafone capitalise on current market opportunities.”