Business account management, customer services and network management teams will be placed locally to serve business customers
Vodafone has launched a new regional rollout of its services that will see business accounts managed locally across 12 regions.
According to the operator, the number of businesses in the UK has grown by about three per cent annually since the turn of the millennium, with around 1.9 million more companies now in operation compared with the year 2000.
To directly target these business, Vodafone UK will station dedicated teams of its business specialists in towns and cities across the country. The new operation will be headed up by Vodafone’s head of regional business Dave Langhorn.
Vodafone UK enterprise director Phil Mottram said: “We’re changing how we do business, putting more of our people where our customers are and where they run their businesses. We know that being able to respond quickly to our customers and being available when needed, is really important to organisations of all sizes up and down the country.
“Our new approach will enable us to do this better than ever before and see specialist business advisers and support teams becoming an integral part of local business communities across the private and public sector.”
The new teams will include staff across account management, customer services and network management, and follows a pilot scheme launched in Leeds last year.
Teams will be set up in:
o London
o West Midlands
o Wales
o East Midlands
o East
o Scotland
o Northern Ireland
o South West
o South East
o North West
o North East
o Yorkshire
Within each of these regions, Vodafone said it will create a series of “hubs” which will be run by dedicated local business advisors who will be based between retails stores, Vodafone offices or with customers themselves.
Overseeing the company’s largest nationwide private sector customers, as well as Central Government and Defence and Security public sector organisations and departments, will be a newly-created, dedicated Major Business Team, headed up by Mick Wayman.
“That pilot saw customer satisfaction rates significantly increase,” added Mottram. “We were able to get to know our customers even better, and run or support events within local business communities.
“This move to work with SMEs, mid-sized and even larger businesses, as well as local public sector organisations within a defined local area, will see us become more responsive and help us to transform the relationship we have with our customers and enable us to become a trusted, local partner.”
