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AO joins the refurbished revolution
AO is to sell refurbished ‘as new’ mobile phones through its Mobile Phones Direct brand.
Retailers
May 2, 2023
Scott Hooton takes on mobile director role at AO and Mobile Mobile Phones Direct.
Ex-Phones marketing chief Scott Hooton has joined online electricals retailer AO Mobile Director as Mobile Director including Mobile Phones Direct. He has been working in the background as an advisor to AO since it acquired Mobile Phones Direct in 2019. He takes over from group services director Paul Dawson who has has been leading mobile
Retailers
April 4, 2023
Baxendale rejoins Brightstar as chief business development officer
Former MPD and AO man will oversee device protection and lifecycle services
Distributors
June 8, 2020
AO Mobile installs first UK ‘slow lane’ for distracted walkers
Apart from just bumping into people, 29 per cent of Brits said they have bumped into a lamppost The UK’s first mobile phone ‘slow lane’ has been installed in Manchester after research revealed how careless Brits are when walking with their mobile. Research found 96 per cent of Brits have experienced someone walking and not
Paul Lipscombe
August 22, 2019
AO expands portfolio with launch of AO Mobile
AO World acquired online retailer Mobile Phones Direct in December 2018 Online electronics and appliances retailer AO has launched a website dedicated to its mobile offering. The website, which has been launched today (August 8) will feature an extensive choice of handsets from a number of vendors with plans available through the big four operators.
Retailers
August 8, 2019
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