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RATES AND DATA
AO joins the refurbished revolution
AO is to sell refurbished ‘as new’ mobile phones through its Mobile Phones Direct brand.
Retailers
May 2, 2023
Scott Hooton takes on mobile director role at AO and Mobile Mobile Phones Direct.
Ex-Phones marketing chief Scott Hooton has joined online electricals retailer AO Mobile Director as Mobile Director including Mobile Phones Direct. He has been working in the background as an advisor to AO since it acquired Mobile Phones Direct in 2019. He takes over from group services director Paul Dawson who has has been leading mobile
Retailers
April 4, 2023
AO outlines centralised structure after Baxendale departure
AO Mobile MD role now defunct
Retailers
June 24, 2020
Baxendale rejoins Brightstar as chief business development officer
Former MPD and AO man will oversee device protection and lifecycle services
Distributors
June 8, 2020
AO and MPD to harness dual brand power in drive for growth
Following AO World’s takeover of Mobile Phones Direct, both brands will play a key part in its future
Retailers
June 24, 2019
Honor 20 to arrive in the UK on June 21
Customers who pre-order before June 20 receive a free Honor Watch Magic
Manufacturers
June 11, 2019
Google unveils Pixel 3a and 3a XL with prices starting from £399
Both phones are available from the Google Store, Carphone Warehouse and Curry’s PC World, EE, Argos and Mobile Phones Direct.
Manufacturers
May 8, 2019
New Way International: ‘We flew under the radar but now people know who we are’
I am listening to the jubilant and energetic New Way International managing director Nigel Prince as he sets out plans to expand the London-based distributor in 2018. Prince exudes confidence that is coursing through New Way, which was founded by 100 per cent shareholder Mandeep Singh in 1999. So much so, that the distributor forecasts
Distributors
November 26, 2018
AO World sets out vision to be the largest online-only seller of mobile
AO World has unveiled ambitions to become the largest online-only mobile retailer in the UK after its acquisition of Mobile Phones Direct (MPD). The online white goods retailer announced earlier this month that it has agreed to buy MPD for £32.5 million with completion of the sale due before March 31, 2019. AO World plans
Retailers
November 19, 2018
AO acquires Mobile Phones Direct for £32.5 million
The acquisition of both MPD online brands is expected to be complete before March next year
Retailers
November 9, 2018
MPD: The re-release of Nokia 3310 looks set to be worth all of the hype
Mobile Phones Direct chief marketing officer Chris Liveing anticipates the release of the handset driving success for the manufacturer
Retailers
April 28, 2017
MPD: “We are the mobile industry’s best-kept secret”
CEO Richard Baxendale has set huge targets to double the existing size of the online mobile retail giant
Paul Withers
March 27, 2017
GreenTech Distribution and Mobile Phones Direct ranked in Fast Track 100
PJA Distribution and Redeem also made the list which ranks Britain’s fastest growing companies
Distributors
December 9, 2015
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