Doro UK and Ireland MD Peter Marsden is heading up a new Doro direct-to-consumer division, He has been replaced as MD by senior channel account manager Ben Crompton. Crompton has 20 years’ experience in the mobile industry and has worked at Orange and BlackBerry. He joined Doro in 2019 and will be working to expand

The Swedish vendor, which targets older users, offers a range of device types to suit different needs and is introducing new smartphones and 4G-enabled handsets, but is keen to keep things simple for users

The device features a user-friendly interface aimed at making navigation of the phone easy for users, as well as access to apps and the ability to alert pre-selected loved ones by pressing an emergency button

The Doro 6820 and Doro 6880 are easy-to-use clamshell devices and the Doro 5860 is a candy bar phone

The 8050 is compatible with Doro’s recently launched Response By Doro service

The vendor has also launched Response By Doro, a free to use GPS tracking service

Smart and feature devices both offer 4G connectivity

The manufacturer is targeting over-65s with its new products

Marsden is an industry veteran having amassed over 25 years experience in the industry