He is responsible for attracting new resellers to the company’s CRM system

Carphone Warehouse Business head of B2B Bob Sweetlove tells Mobile News his thoughts on what might happen this year, including customer focus on mobile to improve efficiency and a positive outlook for independent dealers

In a Mobile News first, we decided to leave out the more familiar hard hitting questions around performance and financials to take time to get to know the real Bob Sweetlove

Sweetlove thinks a price war as a result of increased competition in the handset space will be the main transaction catalyst, with the pricing of 4G by the networks proving to be a real point of interest