SIM-only sales at third-highest since 2014 in the week after new ruling came into effect Ofcom’s ‘Text-to-Switch’ ruling has boosted mobile market sales by 57 per cent year-on-year (YoY) and has led 12-month SIM-only deals to rise 104 per cent. This is according to data compiled by www.awin.com which analysed its weekly Mobile Benchmarking Report

Customers can now change operator through sending a text once contract expires Three UK has partnered up with actress Dame Joan Collins to encourage people to switch to its network as part of a ‘ditch and switch’ campaign. Three launched the social media campaign on its Instagram, Twitter and Facebook feeds and became the first

Ofcom’s decision to move towards gaining provider led switching criticised

Customers will be able to drop a mobile provider by simply sending a text message