Andy Morris has been promoted to Executive Vice President of Likewize Europe to replace Gerry O’Keefe who is retiring from the business.

Clients of Aviva will have access to insurance, repair, upgrade and premium tech support services from Likewize

The company is looking to expand further in 2022 after rebrand last year

Despite the challenges of COVID-19, 2021 was another busy year for the mobile industry as the importance of digital tech was highlighted. Mobile News got the view of the industry on key trends

With Brightstar rebranding as Likewize this August, Mobile News travelled up to the firm’s European HQ in Crewe to find out how this fits into its transformation from a distributor to a more service-based model

The company is also looking to expand its WeFix service to more locations this year

The new customer contact centre is expected to open in April

The scheme has been designed to give customers better flexibility in their contract

Former team members have rejoined as firm positions itself as much more than just a distributor

O’Keeffe spent four years at Brightstar during the late 1990’s

Both firms took £216.7m in revenue in total Exertis has acquired German audiovisual distributor Comm-Tec for an undisclosed fee. Comm-Tec generated over £78 million in its last financial year and employs over 150 staff across Germany, Switzerland, Austria, Italy and Spain. The company distributes products from audiovisual vendors such as Barco, Brightsign, Chief, Gefen, Middle

Bale joins from Co-Op and spent 11 years at Ernst and Young 

O’Keeffe moves into international role as Exertis look to expand in new territories 

Distributor adds refurbishment and reverse logistics to its service portfolio

Exertis UK and Ireland managing director Gerry O’Keeffe tells Mobile News his thoughts on what might happen this year, including exchange rate effects on the UK and new ownership for some telecom firms