London-based consumer tech youngster Nothing brand founded 2020 has concluded a $96 million fundraising round.

The smartphone is available from O2, Smartech at Selfridges and Amazon

New mobile brand Nothing has turned heads in the industry with its quirky name and marketing, launching its first phone globally in July. But will the firm be able to sustain this buzz in the long term?

Exertis will distribute the recently released Nothing Phone (1) smartphone

The Phone (1) goes on sale on July 22

The highly anticipated Phone (1) launches next week