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Baxendale takes time out after two-year Likewize stint
Baxendale confirms he’s taking a short sabbatical before making next move
News - Paul Lipscombe
February 1, 2022
AO outlines centralised structure after Baxendale departure
AO Mobile MD role now defunct
Retailers - Jasper Hart
June 24, 2020
Baxendale rejoins Brightstar as chief business development officer
Former MPD and AO man will oversee device protection and lifecycle services
Distributors - Jasper Hart
June 8, 2020
AO and MPD to harness dual brand power in drive for growth
Following AO World’s takeover of Mobile Phones Direct, both brands will play a key part in its future
Retailers - Paul Lipscombe
June 24, 2019
AO acquires Mobile Phones Direct for £32.5 million
The acquisition of both MPD online brands is expected to be complete before March next year
Retailers - Elliot Mulley-Goodbarne
November 9, 2018
MPD: “We are the mobile industry’s best-kept secret”
CEO Richard Baxendale has set huge targets to double the existing size of the online mobile retail giant
Features - Paul Withers
March 27, 2017