Virgin Media O2 has bolstered 4G coverage in Skegness by installing small cells on streetlights, in collaboration with its technology partner Ontix. Skegness draws approximately two million holiday visitors annually. Virgin Media O2 collaborated with Ontix and Lincolnshire County Council to pilot small cells, aiming for a cost-effective and adaptable approach to enhancing capacity—a tactic

Small cells help provide improved, discreet coverage for customers at street level, and are often located on existing street assets as part of EE’s investment to maintain the UK’s best network