Asda Mobile to offer SIM-only contracts with cashback rewards

Asda Mobile is to offer Pay Monthly SIM-only contracts as part of an investment to increase its customer base.

People who sign up for a contract through Asda’s loyalty app, Asda Rewards, will get up to five percent cashback on their monthly bill, which can be spent either in-store or online on groceries and homeware.

Contracts start from just £5 a month, with a choice of 12-month to 24-month options and a choice of new handsets. Customers can both upgrade and downgrade their data plan. Unused data from one month can be rolled over to the following month.

EU data roaming is included, up to a fair usage cap of 5GB, with coverage spanning 46 European destinations, including France, Germany, Spain, and Portugal.

Claire Cragg, Head of Asda Mobile, said, ‘By integrating our SIM-only contracts with our popular Asda Rewards Loyalty scheme, we hope to deliver on our ‘everything under one roof’ promise and offer affordable contracts.’ Asda Mobile launched in 2007 using the Vodafone network.”