GK Telecom’s eROAMING eSIM MVNO is bundling travel and tech accessories with global eSIMs that can be used in more than 200 countries.
Over 100,000 units are already in rollout. GK confirms this is not a licensing or white-label deal: every accessory—from charging kits to audio gear and travel adaptors—has been developed and manufactured in-house by eROAMING to ensure seamless integration of scannable QR codes that activate global eSIMs across 200+ countries
“For many users, this will be their first interaction with an eSIM. We’re making it memorable, meaningful, and global,” said Ravi Navaratnam, Managing Director of eROAMING eSIM.
Each product includes a one-time-use coupon embedded in a QR code, allowing users to activate free eSIM data directly from their device. Rather than a freemium upsell, the connectivity is fully included in the product price—positioning each accessory as both a functional item and a smart onboarding tool.
Products were chosen for practical use in travel and tech retail. All units are CE and UKCA certified, ensuring compliance with safety standards.
Initial distribution is focused on airports, universities, and online tech accessory stores across Europe, the Middle East, and Asia. The primary demographic is consumers aged 14–45, especially students, frequent flyers, and digital nomads seeking contract-free, flexible connectivity.
Early trials indicate a 15 per cent to 20 per cent conversion rate from users of the bundled data to paid eSIM plans within 30 days, with a 20 percent to 25 per cent increase in average revenue per user among those who top up or make further purchases.
The accessories also offer co-branding opportunities for partners looking to introduce eSIM to their own customer bases.
“This is a strategic acquisition funnel for us. These accessories offer a frictionless, risk-free eSIM experience that encourages adoption, drives repeat engagement, and strengthens our retail footprint. It’s a foundational step toward making eROAMING the everyday brand for global eSIM use,” said Navaratnam.
