Samsung has unveiled its latest foldable smartphones: the £1,799 to £2,149 Galaxy Z Fold7 and Galaxy Z Flip7, combining portability with advanced AI capabilities.
The Galaxy Z Fold7 will be available for pre-order starting July 9, with general availability beginning July 25. The Galaxy Z Fold7 comes in Blue Shadow, Silver Shadow and Jetblack colour options with the exclusive colour Mint only available at samsung.com.
The full price grid is:
Samsung Galaxy Z Fold7- 12GB RAM + 256GB- £1799 RRP
Samsung Galaxy Z Fold7 – 12GB RAM + 512GB – £1899 RRP
Samsung Galaxy Z Fold7- 16GB RAM + 1TB – £2149 RRP
New customers benefit from a 100-day trial period and complimentary Samsung Care+ coverage.
The Galaxy Z Fold7 features a thinner, lighter design and a larger screen. Weighing just 215 grams, it is lighter than the Galaxy S25 Ultra and folds down to just 8.9mm thick. When unfolded, its main 8-inch Dynamic AMOLED display offers 11% more screen space than its predecessor, making it ideal for multitasking, content editing, and immersive viewing.
Durability is improved with a revamped hinge and tougher glass. The phone is powered by a custom Snapdragon 8 Elite for Galaxy processor, which Samsung says boosts speed and AI performance by up to 41% in some areas.
Photography also receives a major upgrade, featuring the first 200MP wide-angle camera in the Galaxy Z series, supported by AI-powered tools for editing and enhancing photos and videos directly on the device’s expansive screen.
The Galaxy Z Fold7 runs One UI 8 on Android 16, offering seamless multitasking and smart AI features that adapt to user behavior. These include real-time language translation, intelligent motion detection in videos, and contextual assistance—all enhanced by the large foldable display.
The Galaxy Z Flip7 boasts a 4.1-inch Super AMOLED FlexWindow, claimed to be the largest and brightest ever on a Galaxy Z Flip. It offers edge-to-edge usability for quick tasks like messaging, notifications, and selfies. Its main 6.9-inch display delivers smooth 120Hz refresh rates and vibrant visuals. Vision Booster technology ensures good visibility even in bright sunlight.
Both devices come equipped with Samsung’s Gemini Live multimodal AI, which understands voice, text, and visual input to provide context-aware assistance without switching apps. Security is enhanced with Knox protection and post-quantum encryption, securing user data across devices.
“We’re entering into a new era of smartphone innovation. As AI becomes the new UI, people need devices that learn, understand and anticipates their needs,” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland.
“The new Galaxy Z Fold7 combines powerful hardware with Galaxy AI in an ultra thin and ultra sleek form factor – supporting people to get things done in previously unimaginable ways.”
Samsung’s IDC analyst Francisco Jeronimo reckons the launches represent a crucial moment for the company to reaffirm its leadership in the foldable smartphone category and to broaden its presence in the ultra-premium segment.
“Samsung has faced intense competition, with its share of the foldable market dropping from 56 per cent in 2023 to 34 per cent in 2024, as Chinese brands introduced thinner, lighter devices that have appealed more to consumers.
“The clamshell foldable models remain popular among a younger demographic looking for a distinctive alternative to traditional bar-shaped smartphones. Current Galaxy Z Flip users are likely to be drawn to the new models for their larger screens, slimmer designs, enhanced cameras, and bigger batteries, providing compelling reasons to upgrade. Additionally, the more affordable Galaxy Z Flip 7 FE presents an attractive entry point for new buyers eager to experience their first foldable device”.
Analyst Paolo Pescatore commented: “There remains some uncertainty about the future of foldable devices, particularly whether there is genuine consumer appetite. Predicting consumer behaviour is always difficult, as it is driven predominantly by price versus perceived need and desire for a specific form factor.
“Despite this, Samsung shows a strong commitment to this category. To some extent, it feels like this is Samsung’s last chance to succeed with foldables. Its relentless focus is commendable, but it cannot continue supporting this category with lacklustre demand. It could innovate further with trifold designs, but stimulating demand is its top priority. Samsung is addressing all pain points to boost interest.”
