Asda Mobile is to offer Pay Monthly SIM-only contracts as part of an investment to increase its customer base. People who sign up for a contract through Asda’s loyalty app, Asda Rewards, will get up to five percent cashback on their monthly bill, which can be spent either in-store or online on groceries and homeware.

Businesses can earn rewards from every business or product referred to in this unlimited scheme

The deal aims to incentivise consumers in going for more sustainable tech

The app is available to download on Apple, Android and Huawei devices

Customers can access their latest rewards through the Priority app

Vodafone claims ‘operator first’ for ability

The distributor was best in ‘recognition initiative’, fending off competition from Nissan, Shell International, Countrywide, Communisis, Comply Direct and Touchpaper Marketing

90 per cent of Sky Mobile customers are eligible for the rewards