Eurostar Global Electrnics’ logistics arm, Eurostar Logistics, has rebranded as Tech3PL to reflect its three-pronged strategy of being technology-driven and handling third-party logistics and fulfilment. The service covers logistics and supply chain management, including transportation, warehousing, freight forwarding. The rebrand comes a year after Eurostar commissioned a new 43,000 sq ft distribution and logistics centre

“The launch of Cloud Market seemed an appropriate time to bring our three organisations together under one brand” Digital Wholesale Solutions (DWS) and Union Street brands have been harmonised under the ‘Giacom’ brand and the group’s four ordering portals have been unified into a single portal called Cloud Market.

The name 5 Eleven was chosen because the company started in an office space called 511, and now it has moved to a larger space in line with its growth ambitions

With Brightstar rebranding as Likewize this August, Mobile News travelled up to the firm’s European HQ in Crewe to find out how this fits into its transformation from a distributor to a more service-based model

Acquisition follows the firms desire to move away from distribution towards a solutions provider

The rebrand includes the incorporation of subsidiary 4site as part of the Indigo brand

All Currys stores will launch the rebrand in October 

The company is to also launch its proposition in Ireland and Germany

The dealer which rebranded in July is aiming to hit £5 million in revenue this year

The UC specialists were founded in 1986 and operated as CCS until last year

No plans to move office or add to staff

Juice has become Gusto’s flagship brand according to Bennett Banbury-based accessories distributor Gusto Telecom has rebranded as Juice as it seeks global growth. The rebrand on July 1 has seen the company adopt the name of its broad range of accessories, including powerbanks and chargers. Founded in 2010 by current CEO Jolyon Bennett, Juice has

The new brand has been given power to operate separately from the Group’s other businesses

The rebrand is aimed to make the network more inviting for businesses of any size to work with Vodafone

Elite Group is currently enacting an acquisition spree having bought 16 companies since 2008

Distributer has revealed the first rebrand in ten years as well as a refreshed website

Distributor looking at new and innovative ways to serve brand and reseller customers

This follows Exertis’ acquisition of audio/visual distributor Medium UK in November

Brand, name, logo and website have all changed in a move to raise the profile of the business’ online presence and help provide greater level of communication for customers

TCL subsidiary also unveiled new logo as it took wraps off three handsets at Mobile World Congress

Operator replacing the ‘O’ on their 377 store fronts in England as part of its sponsorship of the team

Rebrand places unified communications at centre of the firm’s marketing

Firm to attack IT and fixed line markets and aims to double reseller partners in 12 months

UK distributor was first acquired by Tech Data in 1998 – now operating under the same name as all the group’s European and global operations

Micro P parent company DCC SerCom to announce rebranding plans affecting its IT, Communications and Home Entertainment distribution business arms

EE principal partner also takes on six new business account managers as part of its expansion plans this year

Vodafone platinum partner renames mobile arm, with MD departing

Everything Everywhere, Orange and T-Mobile outlets will carry the new logo and redesigned shop floor by October 30

Distributor rebrands today, giving it access to a host of services provided by the high street retailer 

HSC to be rebranded as Carphone Warehouse Business on June 1 in a move that will give the retailer the widest reach in the UK B2B market under a single brand

Company now known as Aerial Business Communications, splitting into four sub-brands to better communicate to customers the products and services it provides

O2 renames BE Wholesale with operator name to bring division in line with joined up communications approach