Vodafone Business has partnered with Steven Bartlett’s FlightStory Studio to launch a new social media content series aimed at UK small and medium-sized enterprises.
The first four episodes of the series explore topics such as: how to be creative in digital marketing. AI Tools to work smarter and scale, how to build an online business, how to sell online
Entrepreneur, investor, author, and podcast host Steven Bartlett has been named in the TIME100 Creators List for 2025, FlightStory is the content agency behind Bartlett’s Diary of a CEO. The series will be distributed primarily across TikTok, Instagram, Facebook and YouTube. Vodafone is promoting an “always-on, social-first” model
The move is part of Vodafone’s push to reposition itself as an ally to Britain’s 5.5 million SMEs, a sector it sees as underexploited in terms of revenue growth and long-term customer value.
Vodafone Business currently revenues around £1 billion annually. But growth in this segment has been flat compared to consumer mobile and enterprise accounts. The new campaig is designed to both retain and upsell existing SME customers by driving engagement with Vodafone’s business.connected programme, which offers digital tools and training to small firms.
Vodafone has previously pledged to support one million SMEs through business.connected by the end of 2025. The campaign will also also serve as a lead-generation funnel for Vodafone’s broader business services, including broadband, cloud, and IoT solutions.
The move away from traditional advertising formats also reflects changing media consumption habits among SMEs. Data from Vodafone indicates mostf UK small business owners use platforms like YouTube and Instagram for personal and professional content
This strategy may help Vodafone reach younger business owners and startups, who tend to be to be more digitally native and less loyal to incumbent telecoms providers. odafone is likely betting on lifetime value and bundling opportunities across mobile, broadband, and digital services.
With BT, Sky, and Virgin Media O2 are all vying for small business customers, so Vodafone is using content to sell as well as inspire.
