iDMobile sponsors Channel 4 E4 Bright Entertainment streaming channel to reach young crowd
Currys’ iD Mobile MVNO will be sponsoring Channel 4‘s free streaming E4’s ‘Bright Entertainment’ channel. IDMobile, which runs on the Three network, will use the sponsorship to promote a new logo and branding identity. The sponsorship ident feature voice-over from actor and comedian Matt Berry. E4 Bright Entertainment’ is primarily aimed at the 16/18–34 age
Staff Reporter
May 1, 2024